Hey, I’m Alexa!

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I help companies deeply understand their products and translate complexity into customer ready messaging (that actually resonates).

Work with Me

My Approach

Powered by Collaboration

My work is shaped by a diverse background across teams, industries, and problem spaces. I believe the best product marketing comes from deep collaboration, working closely with product, sales, design, and customer-facing teams to fully understand both the product and the people it’s built for. By listening, aligning, and learning from others, I’m able to turn shared insights into messaging that’s clear, credible, and customer-first.

Always Learning

Product marketing is never static, and neither am I. I’m constantly iterating on my craft by testing new ideas, learning from feedback, and evolving my approach as products, markets, and customers change. Every project is an opportunity to grow, refine, and push my work forward so the output is always stronger than the last.

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  • Icon of a computer mouse cursor inside a decorative border

    Over 50 Products Launched

    For thousands of happy customers

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    4+ Years of PMM Experience

    Across e-commerce, POS, EHR, and O&G

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    Community Advocate

    Involved in multiple local organizations

AlayaCare

Led the launch of over 40 new features and helped lead the company to a new Triannual release schedule through a variety of channels for optimal customer adoption.

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My Work

Quorum Software

Led GTM strategy and positioning for the midstream and measurement segment, owning content strategy, competitive intelligence, and cross-functional alignment with product, sales, and enablement.

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Dutchie

Owned positioning and GTM strategy for multiple core product launches that increased adoption while incorporating direct customer feedback into product and competitive strategy.

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Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your Product Marketing needs.

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