⭐ The Role: Product Marketing Manager for the Midstream and Measurement enterprise segment. Owned go-to-market strategy, positioning, content, and competitive intelligence for a complex, highly regulated product area.

🎯 The Challenge: Differentiate enterprise midstream and measurement solutions in a crowded, technically sophisticated market while supporting pipeline growth, product launches, and sales alignment across a long, consultative buying cycle.

🏆 How I Did It: I led go-to-market strategy and positioning for the midstream and measurement portfolio, developing campaign messaging, copy, and customer-facing collateral tailored to enterprise buyers. Owned the content strategy to support both demand generation and product launches, producing case studies, whitepapers, and blogs that translated complex product capabilities into clear business value. Partnered closely with Product, Sales, and Enablement to align on roadmap priorities and deliver consistent, customer-ready messaging across the funnel. Built and executed a competitive intelligence program for the segment, equipping Sales with battlecards and insights to strengthen win rates and sharpen market differentiation.

Accomplishments:

• Lead and edited over 25 blog posts for the Quorum website

• Directed over 25 customer videos for testimonials

• Created the competitive intelligence program from the ground up

• Built out customer go-to-market messaging for all relevant segments in the Midstream and Measurement space