⭐ The Role: Product Marketing Manager reporting to the Director of Product Marketing. Owned positioning and go-to-market strategy for key markets and all core products, partnering cross-functionally to drive adoption and revenue impact.

🎯 The Challenge: Successfully launch and scale core product offerings across diverse, highly regulated markets while ensuring strong internal alignment, clear differentiation, and rapid customer adoption.

🏆 How I Did It: I led multiple core product launches from strategy through execution, resulting in a 57% increase in adoption within the first quarter. Developed comprehensive product marketing briefs, including positioning, buyer personas, and GTM plans, to ensure consistent and customer-centric messaging. Drove cross-functional alignment with Product and Sales to address market-specific requirements and accelerate launch readiness. Facilitated messaging and positioning workshops with internal teams to refine value propositions for new offerings. Built and maintained a competitive intelligence program, delivering battle cards and hosting monthly enablement sessions to strengthen sales effectiveness. Conducted bi-monthly customer visits across the U.S. and Canada to gather direct feedback, informing product strategy and sharpening market fit.

Accomplishments:

• Developed, collaborated, and posted the updated pricing and packaging model for both Point of Sale and e-Commerce

• Lead the successful launch of over 20 features within the core platform

• Developed and distributed the messaging frameworks for all core products

• Visited over 200 customers in the United States and Canada for constant product feedback

• Built the competitive intelligence program from the ground up

• Built and developed the Partner program for API connectors, alongside the web page directory