AlayaCare

Led the launch of over 40 new features and helped lead the company to a new Triannual release schedule through a variety of channels for optimal customer adoption.

Year
2025 - Present

Role
Product Marketing Manager

⭐ The Role: Product Marketing Manager overseeing all domains and products, including premium features. Owned end-to-end go-to-market strategy, positioning, launches, and adoption for the full product portfolio in the Electronic Health Record space.

🎯 The Challenge: Drive successful, repeatable launches across a complex and expanding product suite while increasing awareness, understanding, and adoption of both core and premium features among diverse customer segments.

🏆 How I Did It: I led the successful launch of all features across AlayaCare’s triannual product releases, partnering closely with Product, Sales, Enablement, and Customer Success. Increased feature adoption by designing and executing multi-channel GTM programs, including in-app Pendo guides, targeted email and social campaigns, and sales enablement assets. I also created and hosted Tea Time with Product Marketing, a flagship video series that translated product updates into clear, customer-focused narratives, strengthening internal alignment and driving sustained customer engagement.

Accomplishments:

  • Created key personas for all relevant markets

  • Average product adoption rate of 70-80% on medium-large features

  • Drove the adoption of the new triannual release schedule to all customers

  • Lead customer adoption webinars

  • Creation of Tea Time with Product Marketing Videos

  • Standardized company wide Pendo processes

  • Website design for AI Form Assistant, AlayaFlow, and AI Smart Summaries

KlayvaCare logo with an orange stylized leaf and text in navy blue.
Graphic with the text 'Tea time' and 'with product marketing,' featuring an icon of a coffee mug with a product logo on it.
A digital infographic showing a process flow with three main steps. First, a green box labeled 'Resolved' with a calendar icon. Second, a central circular icon with a calendar and checkmark. Third, a blue timeline labeled 'Review' with checkboxes, an AI icon, and a document icon.
Diagram of AlayaCare's end-to-end home care platform divided into sections highlighting features like secure API integration, data exploration, secure messaging, marketplace referrals, caregiver management, scheduling, client records, point of care telephony, shift verification, family portal, billing, and reporting.